To view an article from Choices magazine entitled: “Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions” click on the link below. This article does a good job of explaining what different types of consumers are looking for when they by fresh produce. It also suggests what aspects of your crop to highlight depending on who you are selling to.
http://www.choicesmagazine.org/2006-4/produce/2006-4-06.htm